SEO has changed a lot, in fact that’s an understatement.

SEO dates all the way back to the 90’s when the first engines were used. Savvy marketers started discovering that people were searching for things on these search engines and were discovering new companies to buy things from. From that, they thought about how they could get to the top of the list so that customers would buy from them instead.

There were several other basic search engines created back then, but nothing substantial until Yahoo in 1995 and later Amazon in 2000.

Google co-founders Larry Page and Sergey Brin did actually start a project in 1996 building a search engine called BackRub but it wasn’t known or used by anyone for several years.

The early 2000’s is when Google really started to take over. 2005 was a big year, one of the biggest years in SEO. Google united with Yahoo and MSN, and debuted personalised search, which used one’s search and browsing history to make results more relevant.

Fast forward 18 years, and search engines are now household names. We’re in the year where companies are becoming more innovative and implementing new digital strategies and goals. The search process continues to improve in offering even more personalised, instant search results.

SEO will continue to evolve and fill this need, possibly by taking data from external platforms to personalise search and add even more value.

Trends over the last 25 years show the importance of demonstrating techniques and building relationships with users and content creators. As SEO develops and especially with GDPR around the corner, we can expect to see more regulations and penalties for any questionable practices which do not fall in line.

What you can expect to see in the future:

  • 84% of time spent on your phone is on apps and now that mobile is the major source of internet browsing, messaging apps might start to complement search engines for content discovery.
  • Facebook has already built a huge ecosystem, receiving about 1.5 billion searches every day. Searches on the platform aren’t just for people looking for other people surprisingly; loads of searches are for content shared by other users. In the future, not only will social profiles help advertise your website, but search engines may index social content.
  • Link building will still play its part for now but will need to become more sophisticated. It may vanish in the long run when Google starts understanding actual language.
  • User experience is so important – and poor content marketing or bad web design can prevent users from returning. Sites will need to become better optimised for mobile and easier to navigate.
  • Ever asked Siri a question about the news and it tells you what the time is? It’s becoming much more advanced and in 5 years, you probably won’t need to structure the search queries you want it to answer – it will be capable of having a natural human conversation with you.


This blog post was written by Joy Wheeler, one of our awesome Digital Recruitment Consultants.

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