Content Designer
Your Career in Public Sector Content Design
Do you excel at creating clear, user-friendly content? Content Designers in the UK public sector develop accessible digital services. They create and optimize content to meet user needs, supporting key public services. If you want a career blending creativity, strategy, and impact, consider becoming a Content Designer in user-centred design.
Key Responsibilities
User-Centred Content Creation
Your primary responsibility is to produce content that meets user needs. From simplifying complex information to writing clear, concise guidance, you help ensure that all users can access and understand public services.
Content Research and User Testing
Through user research and testing, you gather insights to shape content that resonates with users, testing iterations to refine language, tone, and accessibility.
Collaborating with Cross-Functional Teams
Content Designers work closely with designers, developers, product managers, and accessibility specialists, ensuring that content fits seamlessly within the service and supports the entire user experience.
Adherence to Government Standards
In the UK public sector, content must comply with the Government Digital Service (GDS) standards. You’ll ensure that all written material aligns with these guidelines, including readability, accessibility, and inclusivity standards.
Iterating and Optimizing Content
Content in digital services is dynamic, requiring regular evaluation and updates based on user feedback, analytics, and policy changes.
Skills & Qualifications
- Agile Working: understand and demonstrate awareness of Agile methodology, and can apply an Agile mindset to your work
- Writing and Editing for Digital: Strong writing skills, with a focus on clarity, plain language, and brevity, are essential. You’ll be creating content that is informative and easy to understand.
- Understanding of User Research: Content Designers benefit from knowledge in user research, enabling them to design content based on actual user needs and behaviours.
- Data-Driven Approach: Content decisions in the public sector are often informed by data. Experience in using tools like Google Analytics or other user-testing platforms can help you measure content effectiveness.
- Familiarity with GDS Standards: A good understanding of the UK Government Digital Service standards and accessibility requirements is crucial for designing compliant, user-friendly content.
- Collaboration and Communication Skills: Content Designers often work in multidisciplinary teams, requiring strong interpersonal skills to effectively collaborate with designers, developers, and stakeholders.