Servicer Designer


Service Design in the UK Public Sector

Service design is a growing field within the UK public sector, playing a crucial role in the digital transformation projects that aim to enhance public services. As a service designer, you will bridge the gap between users and technology, ensuring that digital solutions are both user-centric and effective.

Key Responsibilities


Service designers in the public sector are tasked with creating seamless and efficient services that cater to the needs of citizens. 


  • User Research: Conducting qualitative and quantitative research to understand user needs, behaviors, and pain points.
  • Journey Mapping: Visualizing the user's journey through various touchpoints to identify opportunities for improvement.
  • Prototyping and Testing: Developing and testing prototypes to refine service concepts based on user feedback.
  • Collaboration: Working closely with stakeholders, including policy makers, developers, and other designers, to ensure alignment and feasibility.
  • Implementation Support: Assisting in the transition from design to implementation, ensuring that the final service meets the intended user experience.

Skills & Qualifications

  • Human-Centered Design: A deep understanding of human-centered design principles and methodologies.
  • Research Skills: Proficiency in conducting user research and synthesizing findings into actionable insights.
  • Communication: Strong verbal and written communication skills to articulate design concepts and engage stakeholders.
  • Problem-Solving: Ability to think critically and creatively to solve complex problems.
  • Technical Proficiency: Familiarity with design tools such as Sketch, Figma, or Adobe XD, as well as an understanding of basic coding principles.

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