In today’s digital-first world, the role of an Interaction Designer is more essential than ever, especially in the UK public sector where building user-friendly, efficient, and accessible digital services is a top priority. As an Interaction Designer in this field, you’ll contribute to the public good by enhancing how citizens engage with government services, all while promoting inclusivity and accessibility for every user.
An Interaction Designer focuses on designing engaging interfaces with logical and thought-out behaviours and actions. They strive to create products that provide meaningful and relevant experiences to users. This involves a deep understanding of user needs, behaviours, and motivations through research, data analysis, and testing.
Conducting user research to understand the needs, preferences, and behaviours of the target audience. This often involves interviews, surveys, usability testing, and data analysis.
Creating prototypes and wireframes to visualize the structure and functionality of digital services. These prototypes help in testing and validating design concepts before they are fully developed.
Working closely with other team members, such as UX designers, developers, project managers, and stakeholders, to ensure that the design aligns with the project goals and user needs.
Ensuring that all digital services are accessible to people with disabilities and comply with the UK's accessibility standards. This includes designing with considerations for screen readers, keyboard navigation, and contrast ratios.
Engaging in an iterative design process, constantly refining and improving the design based on user feedback and testing outcomes.
To thrive as an Interaction Designer in the UK public sector, certain skills and qualifications are essential:
A degree in design, human-computer interaction, psychology, or a related field is usually required. Some positions may also accept equivalent work experience.
Proficiency in design tools such as Sketch, Figma, Adobe XD, and prototyping tools like InVision or Marvel. Knowledge of HTML, CSS, and JavaScript can also be beneficial.
Strong analytical skills to interpret user research data and translate it into actionable design insights.
Excellent communication skills to articulate design decisions and collaborate effectively with team members and stakeholders.
A deep sense of empathy to understand and advocate for the needs of diverse user groups
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